A graphic new PSA for The Concussion Legacy Foundation "compares the dangers of tackle football ... with smoking," according to I-Hsien Sherwood of AD AGE. The spot, created by health and wellness marketing agency Fingerpaint, shows kids in football uniforms "happily puffing away as their parents hand out smokes to their children and help them light up." The "comparison is clear." The spot "urges parents to keep their kids from engaging in tackle football until they turn 14." The initiative features former NFLer Chris Borland, who retired from the game after his rookie year, citing "fears of CTE from years of unreported concussions." The PSA is "running in TV, digital and social media placements" (ADAGE.com, 10/10). Concussion Legacy co-Founder Chris Nowinski said, "We have a tremendous opportunity for preventing CTE going forward. Do you really need to start playing tackle football at 5 or 6, with all the information that’s out there about the damage it can cause at such a young age? We’re starting the new campaign to try to educate parents to wait to enroll their children till high school in tackle football." He added, "We need to get to the parents. Once you look at this data, you’re going to have to make a serious decision for your child" (NBCSPORTS.com, 10/14).
