Raleigh-based tech startup Epifany has signed with "multiple local teams to provide real-time feedback and data about their fans through its surveying platform," according to Zachery Eanes of the Raleigh NEWS & OBSERVER. The platform is "just a little more than a year old" and counts the Hurricanes among its clients, having signed with the team this past spring. The company's platform can "embed within team apps or be used through email to send out unique surveys to collect feedback and data from people coming to games." When used through an app, Epifany can "send push notifications to fans in certain sections, or, through location technology, help flag a certain section of the stadium if fans are expressing dissatisfaction with the food or service there." The Hurricanes said that they have "liked using open-ended questions because they often highlight ideas or areas of concern the team hadn't thought to ask about." Hurricanes VP/Marketing & Brand Strategy Mike Forman said that Epifany "allows the company to hone different messages each game." The company just started working with Univ. of North Carolina and Duke athletics this football season, and it "was used, in part, to help determine what alcohol UNC started selling at its games for the first time" (Raleigh NEWS & OBSERVER, 10/9).
