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Marketing and Sponsorship

IndyCar, IMS Name Chicago Firm New Agency Of Record

IndyCar and Indianapolis Motor Speedway have jointly named Chicago-based Schafer Condon Carter their new agency of record, helping the Hulman & Co.-owned properties with marketing. SCC -- which says it counts the Cubs, Pacers and WNBA Indiana Fever as clients -- will assist in the creation of the '20 IndyCar season and Indy 500 event marketing campaigns. It was unclear who IndyCar's prior agency was. Hulman & Co. CEO Mark Miles in a statement said, "SCC is the right choice to help the IndyCar and Indianapolis 500 brands gain an even greater national profile." IndyCar put out an RFP in recent months.

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SBJ Morning Buzzcast: May 3, 2024

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SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
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