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Marketing and Sponsorship

Marketplace Roundup

In Indianapolis, Nathan Brown notes Chip Ganassi Racing's No. 8 car "will return to the NTT IndyCar Series" in '20, with Marcus Ericsson, who drove for Arrow Schmidt Peterson in '19, being announced as the driver of CGR's third car. A source said that Ganassi and Ericsson are in the "process of signing the main sponsor for the No. 8 car for next season." Driver Max Chilton, after being dropped from Ganassi following the '17 season, "took the sponsor of his No. 8 ride, Gallagher, with him in his move to Carlin" (INDIANAPOLIS STAR, 10/9).

FOOD BUZZ: Domino's is the new "Proud Pizza Partner" of the Hornets and will sell its pizza at concession stands within Spectrum Center beginning with tonight's preseason game against the Heat. Under the new deal, Domino's receives the ability to use Hornets logos and marks, along with menu board branding, in-game promotional features and mobile promotions throughout the season. The Hornets and Domino's also will partner on a ticket donation program for school (Hornets).

GETTING COMFY: The NHL Panthers have partnered with City Furniture in a multiyear deal that has created the City Lounge by City Furniture at BB&T Center. Located on the patio outside, the new space features furniture, tables and interactive games for fans to enjoy prior to games, concerts or events. City Furniture will now be the presenting sponsor of the Panthers' "Heroes Among Us" program (Panthers).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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