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Marketplace Roundup

AD AGE's Jack Neff noted Michigan football coach Jim Harbaugh "plays his trademark humorless self" in a new "funny campaign" for Downy fabric softener. In the spots via agencies Woven and Grey, mythical laundry assistant Josh "commits to keeping Harbaugh’s khakis wrinkle-free all season with new Downy WrinkleGuard." Josh is "dogged in his pursuit of khaki crispness as he follows the coach from field to vending machine to monitor quality control." He "even monitors the khakis’ game-time performance in a film room in one spot" (ADAGE.com, 10/3).

FAN FAVORITE: In Minneapolis, Chris Carr notes the Twins' Homer Hanky, originally born in '87 during the team’s "run to a first World Series championship," is now on sale again. Fans can buy the new bright red Homer Hanky at Cub grocer locations in Minnesota, at the team’s stores at Target Field and at the Minneapolis Star Tribune's website. Fans "attending home playoff games at Target Field also will receive one." The item switched to red for this iteration as MLB rules now "prohibit white 'in-stadium rally towels'" (Minneapolis STAR TRIBUNE, 10/4).

PUCK FEVER: In Montreal, Pat Hickey notes Hockey Canada is "getting a multimillion-dollar boost from BFL Canada," a locally-based insurance company. BFL will "become the title sponsor of training, evaluation and selection camps for the Canadian national women’s team, the national development team and the women’s under-18 team." BFL President Barry Lorenzetti said that his company is "making a five-year commitment to programs that range from elite athlete and coaching development to grassroots programs" (MONTREAL GAZETTE, 10/4).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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