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Marketing and Sponsorship

Canadian Cannabis Company Buys Majority Stake In BioSteel

Canadian cannabis company Canopy Growth is "buying a majority" 72% stake of Toronto-based sports drink maker BioSteel, according to Rick Westhead of TSN.ca. Canopy CEO Mark Zekulin said that the deal "paves the way" for the company to begin "offering CBD-infused sports drinks as soon as next year."...

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SBJ Morning Buzzcast: May 24, 2024

A look at how the NCAA and Power 5 will pay athletes directly; MLB's attendance and ratings numbers up; Tanenbaum's vision for Toronto's WNBA franchise and WBD Sports to air some CFP games in sublicense agreement.

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