The NHL begins the '19-20 season tonight with 11 U.S.-only sponsors, with their newest partners being The Boston Beer Company. Boston Beer is an official beer, hard seltzer, hard cider and hard iced tea partner of the NHL. The league has 14 North American sponsors heading into the season. Also, PPG Paints just yesterday renewed its deal as a North American partner. NHL corporate partnership benefits vary from deal to deal, but they typically include category exclusivity, use of league marks for ads and promo purposes, event signage, media exposure through radio, print and TV ads, as well as various hospitality benefits. The group below does not include media partners.
NHL GLOBAL PARTNERS |
BRAND |
CATEGORY |
ORG Packaging |
Industrial metal packaging products |
EA Sports |
Video game |
Adidas |
Outfitter |
Apple |
Mobile phone, tablet, computer, connected watch/smart watch |
SAP |
Cloud software |
NHL NORTH AMERICAN PARTNERS |
Bridgestone |
Tires |
Chemours |
Refrigerant |
Enterprise |
Rent-a-Car |
Federal Mogul |
Wiper Blades, oil filters, spark plugs |
Great Clips |
Hair Salon |
Honda |
Vehicle |
KraftHeinz |
Cheese/Cracker/Cookie/Snack Mix |
Las Vegas Convention & Visitors Authority |
Home of NHL Awards Show |
MGM Resorts |
Resort; Sports Betting Partner |
PepsiCo |
Soft drink, energy drink, water, snack |
PPG Paints |
Paint |
SiriusXM |
Satellite radio |
Ticketmaster |
Ticketing Partner/Marketplace |
Upper Deck |
Trading card |
NHL U.S.-ONLY PARTNERS |
Discover |
Credit card |
Dunkin Donuts |
Coffee, tea, iced cappuccino, breakfast, donut |
Cigna |
Health insurance |
FanDuel |
Daily Fantasy |
GEICO |
Automotive insurance |
Jagermeister |
Shot (Spirit) |
MassMutual |
Financial Planning/Life Insurance |
Navy Federal Credit Union |
Military Appreciation |
New Amsterdam Vodka |
Vodka |
The Boston Beer Company |
Malt Beverage/Hard Seltzer |
William Hill |
Sports Betting |
NHL CANADA-ONLY PARTNERS |
Canadian Tire |
Home improvement retailer |
Danone (Oikos) |
Yogurt |
Nestle |
Confections |
Rogers |
Telecom |
Scotiabank |
Bank, financial services, affinity card, credit card |
Tim Hortons |
Coffee, tea, iced cappuccino, breakfast, donut |
Imperial Oil-Esso |
Official Retail Fuel |
Sobeys |
Grocery |
Kelloggs |
Cereal |
Kruger |
Paper Tissue/Products |
Pintys |
Frozen Meat |
Travel Nation |
Online Travel Agency |
