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Fox Debuting New Tech During MLB Postseason, Including 4K HDR

Fox today is unveiling technological enhancements to its MLB postseason coverage, including that it will deliver the ALCS in 4K HDR for the first time ever. The 4K HDR offering is available through the Fox Sports and Fox Now apps, using Apple TV 4K and select Roku devices. The 4K broadcast is available through several Fox Sports distributors, including DirecTV, Altice Optimum, Verizon Fios, TVision and fuboTV. Roku devices with 4K support include Roku Premiere, Roku Premiere+, Roku Streaming Stick+, Roku Ultra and 4K TV models with Roku OS built in. Among other Fox Sports production tech highlights: In cooperation with Sony Broadcast, Fox is taking an 8K Sony HDR camera to select World Series games. Multiple Fox Sports "Dirt Cams" will be in play around the infield. A point-to-point FlyCam system, which debuted at this year's All-Star Game in Cleveland, will be used for select World Series games. 4D Replay, which incorporates 30-plus cameras arranged around home plate, will be used for the World Series. Fox Sports VP/Field Operations & Engineering Brad Cheney said the technology's ability to highlight the on-field action is the "intersection of art and science." Cheney: "The use of technology should always enhance the storytelling, bringing viewers closer than ever to the sports they love."

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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