Group Created with Sketch.
Volume 26 No. 178
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Nashville SC Signs First Big Sponsor Ahead Of Inaugural MLS Season

MLS expansion club Nashville SC announced Renasant Bank as its new jersey sponsor this morning, giving the club its first big sponsorship ahead of its MLS debut in '20. Nashville SC is a three-year-old organization, while Mississippi-based Renasant was founded in 1904. But both businesses are trying to grow their brands in Tennessee’s biggest city. “To some degree, there is a leap of faith here,” said Nashville SC CEO Ian Ayre. “But we’re comfortable enough with each other that we know we can go and pull this off.” Renasant will be featured on the home and away jerseys of Nashville SC’s pro and academy teams. Renasant replaces Nissan, the club’s jersey sponsor for the last two years in the USL. The club had a year-to-year contract with Under Armour as its uniform provider, but will switch to MLS’ league-wide uniform provider, Adidas, next season. Renasant will also be Nashville SC’s official banking partner. The four-year agreement includes video content, digital activations and what a press release called “a strong community element.” Nashville SC and Renasant will also combine on a co-branded debit card. Renasant Middle Tennessee President John Bearden said, "There’s a lot of possibilities between the two organizations to really support the community, and not only grow the interest in soccer but invest in this community, underserved communities.” Bearden said that Renasant has quadrupled in size since '09, and now has locations in Alabama, Florida, Georgia and Mississippi, as well as 20 in Tennessee.

GATHERING SUPPORT: Ayre said Nashville SC is still working to fill out its roster of sponsors ahead of next season, including a number of potential “founding partners” who will be highlighted during the club’s first MLS campaign. “It’s relatively easy to bring people to the table,” said Ayre. “But you then have to find the right solution and right partner.” Nashville SC will play its first two MLS seasons in the city’s Nissan Stadium, the home of the Titans. Construction is underway on a stadium located at the city’s fairgrounds. Ayre said that discussions with potential partners over stadium naming rights are ongoing, but that the club has more leeway since the new venue doesn’t open until '22.

TEAM
JERSEY SPONSOR
Atlanta United FC
American Family Insurance
Austin FC
N/A
Fire
Motorola
FC Cincinnati
Mercy Health
Rapids
Transamerica
Crew
Acura
DC United
Leidos
FC Dallas
AdvoCare
Dynamo
MD Anderson
Inter Miami CF
N/A
LAFC
YouTube TV
Galaxy
Herbalife
Minnesota United FC
Target
Impact
BMO
Nashville SC
Renasant Bank
Revolution
United Healthcare
Red Bulls
Red Bull
NYC FC
Etihad Airways
Orlando City SC
Orlando Health
Union
Bimbo
Timbers
Alaska Airlines
Real Salt Lake
LifeVantage
Earthquakes
Sutter Health
Sounders
Zulily
Sporting KC
Ivy Funds
Toronto FC
BMO
Whitecaps
Bell Canada
Download the
MLS Jersey Sponsor Chart