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Marketing and Sponsorship

Truly, Madly, Deeply: NHL Signs First Hard Seltzer Deal

The NHL deal marks Truly and Boston Beer Company's first partnership with a national sports league BOSTON BEER COMPANY The NHL has signed its first hard seltzer partner, agreeing to a five-year deal with The Boston Beer Company, which makes the popular Truly Hard Seltzer brand. The brewer wil...

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SBJ Morning Buzzcast: June 3, 2024

Two NHL teams stand alone and what it means; NHL Utah narrows name ideas; WNBA draws headlines and full venues and ManU braces for staff cuts

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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