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Volume 26 No. 25
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Pandora To Run User-Specific Ads For Fox Sports' Football Coverage

Pandora has "scored a deal with Fox Sports to serve listeners a slew of new audio ads that it hopes will lure fans into watching more college football and NFL games" on the platform, according to AD AGE. Pandora with the partnership is "bringing the concept of dynamic ad units to audio, which, gene...

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