The digital sports media category experienced a rebound in growth in August following a down month in July, according to monthly Comscore rankings of multiplatform digital reach. The sports category last month generated a total U.S. audience of 185.8 million, up 2.1% from 181.9 million in July and 178.3 million in August '18. Meanwhile, average consumption during August for sports content saw a similar uptick with 107.9 minutes per user -- topping both the 93.9 minutes in July and the 101.7 minutes in August '18. Last month's total represented the highest consumption figure of the summer for the category. ESPN once again led the sports category during August with a reach total of 85.6 million unique visitors, up from 70.2 million in '18.
|
RANK
|
SITE
|
UNIQUES (000)
|
|
1
|
ESPN
|
85,656
|
|
2
|
CBS Sports*
|
60,389
|
|
3
|
Yahoo Sports-NBC Sports Network**
|
59,925
|
|
4
|
USA Today Sports Media Group^
|
51,216
|
|
5
|
NFL Internet Group
|
44,432
|
|
6
|
Bleacher Report-Turner Sports Network***
|
38,302
|
|
7
|
Sports Illustrated sites
|
31,966
|
|
8
|
MLB
|
31,017
|
|
9
|
SB Nation
|
29,445
|
|
10
|
Minute Media#
|
29,427
|
NOTES: * = Includes 247Sports.com, MaxPreps and Scout Media. ** = Includes Rivals.com, The PostGame.com, Rotoworld and FanDuel. *** = Includes NBA.com, NCAA.com and WNBA.com. ^ = Includes 81 local Gannett-owned newspaper sites, 23 Gannett-owned broadcast TV sites, USA Today High School Sports, The Big Lead and For The Win. # = Includes 90min, 12UP, DBLTap and The Spun.
