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Volume 26 No. 174
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Local Bank Activates With AR In Packers' Titletown District

Associated Bank packed three interactive stations into the 1,981-square-foot branch
Photo: PACKERS
Associated Bank packed three interactive stations into the 1,981-square-foot branch
Photo: PACKERS
Associated Bank packed three interactive stations into the 1,981-square-foot branch
Photo: PACKERS

Wisconsin-based Associated Bank "opened a one-of-a-kind location" in Green Bay's TitletownTech building that features "augmented reality stations that put fans on a 'Path to the Pack' that makes fans part of the Packers," according to Jeff Bollier of the GREEN BAY PRESS-GAZETTE. The branch was "open to all Packers fans" on Friday, and all activities were free. With the AR stations, fans could "design their own Super Bowl championship ring, pick their uniform, run back a punt and, yes, add themselves to the crowd at the infamous Ice Bowl matchup" between the Packers and Cowboys in '67. Associated Bank Exec VP & CMO Christopher Piotrowski said that the new, interactive branch is "only possible because of technological advances and the bank's century-long connection with the Packers." The bank "packed three interactive stations into the 1,981-square-foot branch that opens onto the Titletown District plaza near Ariens Hill." Tablets located on a kiosk at the entrance allowed fans to "answer a few questions." Then they were able to "grab a green badge that collects and tracks ... interactions with the exhibits." About an hour after the experience, the bank emailed fans their picture of them as a Packers player, their championship ring, "punt return time and the black-and-white shot" of them in the stands at the Ice Bowl (GREEN BAY PRESS-GAZETTE, 9/13).

DOWN SOUTH: In Atlanta, Eric Jackson noted a "trio of new augmented reality activations" made its debut this weekend at Mercedes-Benz Stadium beginning with Crew-Atlanta United on Saturday, as fans got the "chance to interact" with F Josef Martinez, MF Julian Gressel, D Michael Parkhurst and G Brad Guzan. Additionally, Mercedes-Benz USA launched the "interactive fan activations in time" for the Falcons' home opener Sunday on "SNF" against the Eagles and they "run for at least the remainder of this season." Falcons fans will be "exposed to the new interchangeable AR experience" which features QB Matt Ryan, WR Calvin Ridley and DE Vic Beasley. Falcons WR Mohamed Sanu and DT Grady Jarrett are also "featured in one of the new activations." All three activations "offer different experiences" (BIZJOURNALS.com, 9/13).