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Marketing and Sponsorship

Duck Soup: Nick Saban Goes Behind The Scenes Of Aflac Spot

Alabama football coach Nick Saban "gave some behind-the-scenes intel on how the Aflac duck works" during his weekly radio show Thursday, after he was part of the insurance company's "famous ad campaign over the summer," according to Michael Casagrande of the BIRMINGHAM NEWS. Saban said, "The duck actually is -- maybe they don't want me to tell you this -- but the duck is actually like a puppet. And there are four gentleman who do the animals in Jurassic Park and some of the other things that actually are pulling the strings on the duck to make the duck ... and I mean the duck looks real. I mean, real. It's a very expensive duck so I guess it should look real. But these guys are pulling strings and making this thing walk like a normal duck, the same way they do animals in some of these movies." He added, "When you look at the duck, you really think the duck is real" (BIRMINGHAM NEWS, 9/13).

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