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OWL S.F. Shock Hope To Increase Fan Engagement With Two Festivals

The Overwatch League S.F. Shock will "host two festivals" that they hope will help "establish a strong fan base and name recognition for fans," according to Gieson Cacho of the San Jose MERCURY NEWS. The first festival, dubbed First Arrival, will take place March 28-29 in the Cow Place, featuring "two doubleheaders." NRG Founder & CEO Andy Miller, whose organization owns the Shock, said that the event will include "carnival games, a sound stage with DJs and local acts." Patrons will have a "chance to check out an artists alley and fans can meet with the players of their respective teams." The second festival, the Showdown in Silicon Valley, runs July 18-19 at San Jose Civic and features "three matchups each day." It will have a "festival-type atmosphere but with a different theme." At the Showdown, "tech innovations will be on display," and aspiring pros can "take part in a gaming zone." Miller said that a "cosplay contest will also be held." Both festivals will "feature food trucks and drinks" (San Jose MERCURY NEWS, 9/12).

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