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Marketing and Sponsorship

Paul Menard Retiring, But Sponsor Menards Staying In NASCAR

Driver Paul Menard is retiring from full-time driving in NASCAR in '20, but said that the Wisconsin-based home improvement chain founded by his father John will "continue a full-season sponsorship" in the Monster Energy NASCAR Cup Series next year, according to Dave Kallmann of the MILWAUKEE JOURNAL SENTINEL. The Menards' sponsorship will be split between Matt DiBenedetto's car and the Penske car driven by Ryan Blaney. DiBenedetto is set to "take over the Wood Brothers Racing No. 21 Ford Mustang" in '20. Menards has been a "big backer" of Menard's racing career. The company also "became a sponsor of Penske Racing, both its NASCAR and IndyCar programs, when Menard joined Wood Brothers before last season." The teams "entered into an alliance in NASCAR" in '15. Wood Brothers Team co-Owner Eddie Wood said that DiBenedetto's name was the "only one mentioned when he asked Menard for possible replacements and he was the only driver considered by Woods and their partners at Penske" (MILWAUKEE JOURNAL SENTINEL, 9/11). The Athletic's Jeff Gluck tweeted, "Paul Menard says he’s not done racing yet, it just won’t be 38 weeks a year" (TWITTER.com, 9/10).

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