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Volume 26 No. 61
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AmEx, Desert Classic Both Stand To Gain From New PGA Tour Deal

It was "always the hope" of PGA Tour officials in the Coachella Valley that a company would "see the desert weather in January and the tournament's three-day pro-am as a way to activate a sponsorship," which is exactly what AmEx has done, according to Larry Bohannan of the Palm Springs DESERT SUN...

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