Menu
Marketing and Sponsorship

Canadian Retailer RW&CO. Enlists NHL Players For Fall Campaign

Reilly (c) said he has become more interested in fashion in his later years in the leagueRW&CO.

Maple Leafs D Morgan Rielly joined Jets C Mark Scheifele and several other NHLers this summer to "suit up for the Canadian retailer RW&CO.'s fall campaign," according to Aleesha Harris of the VANCOUVER SUN. Rielly, Scheifele, Canadiens C Phillip Danault and Flames LW Johnny Gaudreau "follow in the stylish footsteps" of Devils D P.K. Subban and Sharks D Erik Karlsson, two "former RW&CO. campaign stars." Rielly, who is entering his 7th season in the NHL, said that he has "become more interested in fashion during his latter years in the league." While Rielly "keeps his fashion sense relatively reserved," he is still "willing to play around with select accessories in order to make an outfit his own." Danault said RW&CO. "approached my agency to have me and it was a great fit." He added, "I like the clothes and I like the vibe they have and the product they have too. It has been a really good fit for me and for them" (VANCOUVER SUN, 9/7).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2019/09/09/Marketing-and-Sponsorship/Hockey-Fashion.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2019/09/09/Marketing-and-Sponsorship/Hockey-Fashion.aspx

CLOSE