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Media Notes

In San Jose, Chuck Barney reports U.S. women's hockey F Kendall Coyne Schofield will make her debut as a "member of the Sharks broadcast team on NBC Sports California" this season. She will "appear for 'select' games as an in-game analyst," joining Randy Hahn and either Jamie Baker or Bret Hedican in the booth. While NBC Sports California and NBC Sports Bay Area have "employed women as sideline reporters and studio hosts, this will be the first time they have a woman in the broadcast booth" (San Jose MERCURY NEWS, 9/6).

DIGITAL AGE: In DC, Deron Snyder wrote MLB games streamed on YouTube are as "smooth and polished as any national or regional broadcast," and "best of all, there are no commercials." Compared to streaming games on Facebook Watch, YouTube "doesn't require viewers to create a profile or log in, granting access without encroaching on privacy." There is "no doubt" YouTube's 13-game package is "good for baseball." But it is just a "small step in luring larger and younger audiences" for MLB. A more "enlightened blackout policy would help" as well (WASHINGTON TIMES, 9/5).

KNOW YOUR AUDIENCE: In N.Y., Phil Mushnick writes ESPN's "evisceration of the U.S. Open was again met with fury ... from tennis fans." Rather than "feeding in and out of good, full-view matches, ESPN chose to chop the screen to show two or three at once, making none discernable to those with, at the maximum, two eyes." Also, the net's "abandonment or unwarranted adornments of good matches to cut to interviews with celebrities were frequent" (N.Y. POST, 9/6).

SBJ Morning Buzzcast: May 16, 2024

The NFL's big draws; Jones gets his own 10-part docu-series; Netflix's eye-opening NFL deal and the PGA set for big business weekend

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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