Tom Brady has opened the "second TB12 location" in Boston, and for this week, the fitness center is "mostly a physical version of the TB12 online store," according to Hanna Krueger of the BOSTON GLOBE. A "luminous display of merchandise included shaker bottles, T-shirts, pliability rollers, hats, and vitamins." Customers can "select from a small array of TB12-approved snacks -- think rosemary garlic nuts -- and beverages near the register." Meanwhile, a "hulking screen flashed images and videos of Brady and other toned athletes running, jumping, and stretching in head-to-toe TB12 gear." Employees said that a "rear staircase leads downstairs to a 'performance area' that features a 'turf area,' a room for group classes, and nine individual training rooms." The facility's lower level "hosts the heart of TB12's offerings: individual pliability and recovery treatments with body coaches." The facility is "not yet open for classes or sessions" (BOSTON GLOBE, 8/30). Brady came in as the NFL's most marketable player in THE DAILY's recent survey (THE DAILY).
