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Marketing and Sponsorship

NFL Marketing Notes: Mahomes' K.C. Credit Union Deal Paying Off

In K.C., Pete Grathoff notes locally-based CommunityAmerica Credit Union aligning with Chiefs QB Patrick Mahomes has "proved to be a good business decision." The credit union said that it "saw a boost from last year's commercial" with Mahomes, "surpassing the company's target goal for new checking ...

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SBJ Morning Buzzcast: May 23, 2024

2024 Sports Business Awards takeaways SBJ’s Joe Lemire, Austin Karp, Alex Silverman, and Mollie Cahillane look back at the 2024 Sports Business Awards

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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