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Volume 26 No. 174
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NFL Marketing Notes: Mahomes' K.C. Credit Union Deal Paying Off

In K.C., Pete Grathoff notes locally-based CommunityAmerica Credit Union aligning with Chiefs QB Patrick Mahomes has "proved to be a good business decision." The credit union said that it "saw a boost from last year's commercial" with Mahomes, "surpassing the company's target goal for new checking account customers" by 16%. A new commercial with Mahomes, who finished second in THE DAILY's list of the most marketable NFLers, began airing earlier this month. The spot, called "A New Day," shows Mahomes "addressing his teammates, while cutting to scenes of big life events, such as a couple moving into a home, a woman opening a coffee shop and a man beginning retirement" (K.C. STAR, 8/29).

NEW DIGS: Browns QB Baker Mayfield and his wife, Emily, star in a new "series of vignettes called 'At Home With Baker Mayfield,'" set with FirstEnergy Stadium as the couple's home, as part of his new deal with Progressive. Two spots have been released so far. In the first, the Mayfields "struggle with something that flummoxes just about every home buyer: the poorly labeled breaker box." In the second spot, Baker Mayfield is shown "preparing for the intimidating task of trimming his new lawn with a reluctant mower" (ADWEEK.com, 8/28). Mayfield, who finished fourth in THE DAILY's survey, said that his wife was "reluctant at first but then agreed to film the 20 commercials" (Cleveland PLAIN DEALER, 8/29).

SKOL BOWLS: The AP's Barry Wilner notes Vikings WR Adam Thielen, through a partnership with Hormel Foods, will be "hosting 'Thursdays With Thielen.'" The partnership is a "chili-fest across the nation" focused on the cuisine of cities whose teams are playing in the "TNF" game. In the series, Thielen will sample "unique chili recipes created by notable chefs." It starts with the Sept. 5 Packers-Bears game. Thielen's campaign also will "have a charitable tie-in." Hormel will "donate a yard of chili -- equivalent to eight 15-ounce cans -- to Second Harvest Heartland in the Twin Cities for every yard Thielen gains on the field" (AP, 8/29).