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Volume 26 No. 7
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New Balance Looks To Capitalize On Coco Gauff's Rising Star

The U.S. Open allows New Balance a chance to establish Gauff as the face of its tennis brand Photo: NEW BALANCE This year’s U.S. Open marks the beginning of Coco Gauff's "potential career as a marketing magnate and tennis influencer," according to Jerry Bembry of THE UNDEFEATED.&nbs...

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