Group Created with Sketch.
Volume 26 No. 7
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Top MLB Rookies Vlad Jr., Pete Alonso Raising Marketing Profiles

Blue Jays rookie 3B Vladimir Guerrero Jr. is "defying sports marketing orthodoxy" with a new Canadian ad campaign from AmEx before he masters the English language, according to Morgan Campbell of the TORONTO STAR. The 20-year-old "grew up speaking Spanish in the Dominican Republic, and d...

Already a Subscriber?

Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...