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Volume 26 No. 209
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Mahomes To Star In Two New Social Ads For Hunt's Ketchup

Chiefs QB Patrick Mahomes will appear in two new ads for Hunt's this season as the company is "stepping up its social media messaging" around its Hunt's Best Ever ketchup, according to Jessica Wohl of AD AGE. The two ads are "set to begin running on Thursday" on Hunt's Facebook, Instagram and Twitter pages, while Mahomes also is "set to post the ads to his social channels." The first ad, called "Best Ever Sommelier," is available in 15- and 30-second versions and shows Mahomes being served a "fancy burger and fries." He then "gets a bottle of ketchup, much like someone else would get a bottle of wine, even sniffing the red stuff before having it squirted onto his burger." The second spot, called "Ketching up with Patrick Mahomes," depicts the '18 NFL MVP "preparing a steak and macaroni and cheese ... and then adding a flourish of ketchup to the plate" (ADAGE.com, 8/26).