Menu
Marketing and Sponsorship

Marketplace Roundup

PRO FOOTBALL TALK's Mike Florio cited a source as saying that Raiders WR Antonio Brown "must find a new helmet model" after losing his second grievance with the NFL, now that he "can not wear the Schutt AiR Advantage." Brown will "accept the decision and move forward in a new helmet." He has "narrowed his options, after hearing from multiple companies that wanted to customize a helmet, and that want to pay him to wear it" in the form of an endorsement deal (PROFOOTBALLTALK.com, 8/25).

BLACK TIE AFFAIR: Roger Federer "spent part of the last year collaborating with a design team headed by Christophe Lemaire" on his outfit choices for the U.S. Open, which begins today. For U.S. Open night play, Federer will "wear black shorts and a white-banded Henley said to have been inspired by a tuxedo." Federer over the weekend met with "both fans and corporate sponsors at a Uniqlo meet and greet" at the company's flagship store on Fifth Avenue (N.Y. TIMES, 8/25).

IT'S BO TIME! Charlotte-based fast food chain Bojangles is expanding its tailgating Big Bo Box offering to include a commemorative 25th season-themed box for the NFL Panthers. Bojangles also will offer themed Big Bo Boxes for nine other football teams across the south, including the Titans, as well as college teams Clemson, Alabama, Georgia and South Carolina, among others (Bojangles).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2019/08/26/Marketing-and-Sponsorship/Roundup.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2019/08/26/Marketing-and-Sponsorship/Roundup.aspx

CLOSE