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Marketplace Roundup

USA TODAY's Charisse Jones notes Serena Williams is "starring in a public service announcement" for the Allstate Foundation's Purple Purse program, which she is an ambassador for. The PSA, called "Signs," shows Williams "walk through a maze as her voice over notes some of the behaviors that can signal financial abuse." Purple Purse Senior Program Officer Ellen Lisak said that research conducted in '18 found "nearly half of Americans weren't familiar with the issue of financial abuse and its warning signs" (USA TODAY, 8/22). Williams appeared in another PSA for Purple Purse last October (THE DAILY).

GOT MILK? The Bucks and convenience store chain Kwik Trip have "partnered up" to make Kwik Trip's Nature's Touch brand the official chocolate milk of the team. The milk, with a green label and Bucks logo, "will be available" at all Wisconsin Kwik Trip locations beginning Oct. 1. The 16-ounce bottles come in 1% and whole milk (MILWAUKEE JOURNAL SENTINEL, 8/22).

IT GIVES YOU WINGS: Finnish esports team ENCE has "expanded its sponsorship deal with Red Bull to include the company's energy drink branding on its jerseys." ENCE revealed a "redesigned jersey, which adds the Red Bull logo to the right shoulder." The new jersey also "features the logos of several other companies." ENCE and Red Bull "first partnered" in January (ESPORTSOBSERVER.com, 8/21).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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