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Volume 26 No. 139
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Frosted Flakes, Tony The Tiger Provide Latest Unique Bowl Name

The Sun Bowl in '19 will align with Tony the Tiger's "Mission Tiger" initiative to raise awareness and funds
Photo: SUN BOWL
The Sun Bowl in '19 will align with Tony the Tiger's "Mission Tiger" initiative to raise awareness and funds
Photo: SUN BOWL
The Sun Bowl in '19 will align with Tony the Tiger's "Mission Tiger" initiative to raise awareness and funds
Photo: SUN BOWL

Kellogg's Frosted Flakes will be the "title sponsor of the newly-named Tony the Tiger Sun Bowl," with the multiyear partnership "marked by Tony the Tiger being the first mascot to lend his name to a college football bowl game," according to Aaron Bedoya of the EL PASO TIMES. The sponsorship agreement between the Sun Bowl Association and Frosted Flakes was "brokered by Denver-based Impression Sports & Entertainment." Tony the Tiger is "returning the Sun Bowl to its inaugural mission -- helping kids play sports -- something that hasn't been a focus since the birth of the Sun Bowl." The Tony the Tiger Sun Bowl in '19 will "align with Tony's 'Mission Tiger' initiative, raising awareness and funds for at-risk middle school sports programs through a multiyear partnership with nonprofit DonorsChoose.org" (EL PASO TIMES, 8/21). AD AGE's Jessica Wohl noted the deal includes an "updated logo featuring the cereal mascot; digital and social media; in-stadium exposure for the brand; product sampling and on-site activation at the game" (ADAGE.com, 8/20).

NEW CLUBHOUSE LEADER: SI.com's Khadrice Rollins wrote the Tony the Tiger Sun Bowl is "easily the greatest bowl name and sponsorship deal since the Popeyes Bahamas Bowl" from '14-16 (SI.com, 8/20). YAHOO SPORTS' Nick Bromberg wrote the Bad Boy Mowers Gasparilla Bowl now has "some competition when it comes to the goofiest college football bowl game name" (SPORTS.YAHOO.com, 8/20). AL.com's Creg Stephenson wrote, "Step aside, Cheez-It Bowl. Checkmate, Bad Boy Mowers Gasparilla Bowl" (AL.com, 8/20).

WHAT'S NEXT? In Louisiana, Scott Ferrell reported Independence Bowl Chair Art Carmody is "looking for a title sponsor" for the bowl after Walk-On's Bistreaux and Bar announced its decision "not to pick up its option" for '20 and '21. Due to their "history with sponsor turnover," the Independence Bowl had a "title sponsor search committee ready to go." Carmody said that the bowl will also "utilize a third party search firm to assist the bowl in its hunt for a title sponsor." There was a time when the Independence Bowl "desired a regional sponsor," but the "potential targets in Louisiana are shrinking." The hope of Carmody and the Independence Bowl is to have a "quick and successful search for the next title sponsor." Carmody: "The goal would be to have something wrapped up once we transition from the 2019 game to the 2020 game" (Shreveport TIMES, 8/16).