Brewers Anticipate More Sellouts Heading Into Postseason Push
The Brewers had an uptick of sellouts at Miller Park in '18 leading into postseason play and are now "anticipating a similar experience in the coming weeks" as the team looks to secure an NL postseason spot, according to Nick Williams of the MILWAUKEE BUSINESS JOURNAL. The team is currently 64-61, 2.5 games out of the second NL Wild Card spot. Brewers President of Business Operations Rick Schlesinger said that for the year to date, the team is "trending between 4% and 5% above last year's ticket sales, which will put the Brewers over 2.9 million tickets sold for the regular season." He added that the team had 2.85 million tickets sold in the '18 regular season and in the past decade, has "averaged about 2.7 million tickets per regular season." Schlesinger said that the increase in ticket sales in '19 is "largely due" to last year's success, which saw the Brewers reach Game 7 of the NLCS. He noted that coming off the '18 season, the team "sold a high number of advanced tickets" for the '19 campaign while "fielding an above 99% renewal rate for season ticket holders." Schlesinger said that merchandise sales are up 40% at Miller Park, which also "reflects fan excitement" from the '18 season in addition to the Brewers "taking over operations of the team’s merchandise sales and stadium stores at Miller Park" (BIZJOURNALS.com, 8/19).