The digital sports media category in July entered what typically is one of the lighter parts of the year for user traffic, but still showed growth compared to the same time period in '18. Monthly Comscore rankings of multiplatform digital reach showed the sports category last month generated a total U.S. audience of 181.9 million, down from 185.4 million in June. However, the July number was up 1.7% from the same month last year. Last month's average consumption of 93.9 minutes per user showed a similar downward trend from 97.4 minutes per user in June, but still posted 2.7% growth from July '18. ESPN once again led the sports category during July with a reach total of 82.2 million unique visitors, up from 67.7 million in '18.
RANK |
SITE |
UNIQUES (000) |
1 |
ESPN |
82,288 |
2 |
Yahoo Sports-NBC Sports Network** |
51,481 |
3 |
CBS Sports* |
50,735 |
4 |
USA Today Sports Media Group^ |
43,849 |
5 |
Bleacher Report-Turner Sports Network*** |
36,180 |
6 |
MLB |
32,508 |
7 |
Sports Illustrated sites |
31,845 |
8 |
NFL Internet Group |
29,949 |
9 |
SB Nation |
28,740 |
10 |
Minute Media# |
28,687 |
NOTES: * = Includes 247Sports.com, MaxPreps and Scout Media. ** = Includes Rivals.com, The PostGame.com, Rotoworld and FanDuel. *** = Includes NBA.com, NCAA.com and WNBA.com. ^ = Includes 81 local Gannett-owned newspaper sites, 23 Gannett-owned broadcast TV sites, USA Today High School Sports, The Big Lead, and For The Win. # = Includes 90min, 12UP, DBLTap and The Spun.
