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Volume 26 No. 109
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Marketplace Roundup

In K.C., Pete Grathoff notes the KC Soda Company has partnered with Chiefs DT Chris Jones on a line of “Stone Cold Jones Sodas.” There are "four flavors: root beer, cream soda, 'summer' lemonade and 'Sack Nation' Strawberry." KCSC Owner Lucas Thompson said that working with Jones was an "easy decision after seeing his Twitter interactions with fans," as Jones’ "bubbly personality, which is evident on the field and social media, is the same in private." KCSC expects the soda line to "sell out its initial stock in the first week." Pre-orders for shipping in September can be "placed at KCSoda.com starting on Friday" (K.C. STAR, 8/16).

UP, UP & AWAY: Disney made its first esports partnership in June when Marvel Entertainment and Team Liquid "sponsored NRG Esports and its Overwatch League team San Francisco Shock for Stage 4" of the '19 competitive season. NRG Chair & co-Founder Andy Miller "predicts that more brands like Disney will venture into esports partnerships like the one between NRG and Marvel." Miller said, "It’s just a great reflection of what’s going to happen in the very near future. It’s going to be hard to ignore what everyone’s been building here for the last decade. This is the way to go" (ESPORTSOBSERVER.com, 8/15).

SHOW ME THE MONEY: In San Antonio, Madalyn Mendoza noted Spurs assistant coach Becky Hammon is "starring" in a new TV ad for locally-based financial services company SWBC. Hammon has "worked with SWBC in the past on commercials encouraging viewers to prepare for their financial futures" (SAN ANTONIO EXPRESS-NEWS, 8/15).