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Marketing and Sponsorship

Marketplace Roundup

WOMEN'S WEAR DAILY's Obi Anyanwu noted apparel brand Flag & Anthem has "tapped" NFL Panthers RB Christian McCaffrey as a "brand ambassador." McCaffrey described the brand's fall campaign photo shoot in Colorado as "cool" and "easy." Both McCaffrey and F&A co-Founder & COO Brad Gartman are "interested in working on product together" (WWD.com, 8/11).

CLOSING TIME: The '19 Walk-On’s Independence Bowl will be the "third and final game with Walk-On’s Bistreaux & Bar as the title sponsor," as this season marks the third and "final year" of the partnership between the bowl game and the Louisiana-based restaurant chain (ARKLATEXHOMEPAGE.com, 8/9). The original deal was for five years, with an opt-out after three (THE DAILY).

STAYING THE COURSE: H&R Block, which last ran a Super Bowl ad in '17, "has no plans to return to the big game." H&R Block CMO Vinoo Vijay said, “I don’t see us pursuing it this year,” adding the company has been able “to get scale and reach in other ways" (ADAGE.com, 8/9).

SBJ Morning Buzzcast: May 7, 2024

The PWHL playoffs set to begin after record-breaking inaugural season; Smith Entertainment Group announces plans for Utah hockey franchise HQ; new title sponsors for the PGA Tour event in Charlotte and college football bowl game in Arizona.

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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