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Marketing and Sponsorship

Marketplace Roundup

WOMEN'S WEAR DAILY's Obi Anyanwu noted apparel brand Flag & Anthem has "tapped" NFL Panthers RB Christian McCaffrey as a "brand ambassador." McCaffrey described the brand's fall campaign photo shoot in Colorado as "cool" and "easy." Both McCaffrey and F&A co-Founder & COO Brad Gartman are "interested in working on product together" (WWD.com, 8/11).

CLOSING TIME: The '19 Walk-On’s Independence Bowl will be the "third and final game with Walk-On’s Bistreaux & Bar as the title sponsor," as this season marks the third and "final year" of the partnership between the bowl game and the Louisiana-based restaurant chain (ARKLATEXHOMEPAGE.com, 8/9). The original deal was for five years, with an opt-out after three (THE DAILY).

STAYING THE COURSE: H&R Block, which last ran a Super Bowl ad in '17, "has no plans to return to the big game." H&R Block CMO Vinoo Vijay said, “I don’t see us pursuing it this year,” adding the company has been able “to get scale and reach in other ways" (ADAGE.com, 8/9).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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