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Marketing and Sponsorship

Marketplace Roundup

In Cleveland, Joey Morona notes locally-based Fresh Brewed Tees has created two T-shirts which "riff" on FS1's Colin Cowherd's rant from his radio show Monday about Browns QB Baker Mayfield "shotgunning a beer at an Indians game." One of the shirts "features a caricature of the FS1 host in glasses and bow tie with the words 'The Nerd'" instead of Cowherd's show’s actual name, “The Herd.” The other T-shirt "has the phrase 'Welcome to the Frat House' and a picture of a smashed beer can." Cowherd "called the Browns the 'NFL’s best frat house'" (Cleveland PLAIN DEALER, 8/8).

TAKING PRECAUTION: THE HOLLYWOOD REPORTER's Masters & Siegel noted ESPN over the weekend "pulled an ad" for the Universal thriller "The Hunt" after the ad had "previously cleared." In the aftermath of mass shootings within days of one another, the ad was "yanked by ESPN." A representative for Disney "declined to comment on the move." But an ESPN source said that "no spots for the film will appear on the network in the coming weeks" (HOLLYWOODREPORTER.com, 8/6).

SAY CHEESE: In Wisconsin, Sharon Roznik noted Jeff Kahlow, the Packers fan whose company makes the foam "Frozen Tundra Man" hats, is the "star of a Wisconsin Lottery commercial promoting new Packers scratch tickets." As a grand prize, football fans "get a chance to enter a drawing to win club seat season tickets" for '20-21 and '21-22 home games. The commercial, "set to air through Sept. 1 throughout the state, features Kahlow in his workshop carving out some new headgear, and later -- at Lambeau Field" (Fond du Lac REPORTER, 8/7).

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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