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Marketing and Sponsorship

Western & Southern Open Has Record 50+ Sponsors For '19 Tourney

The ATP/WTA Western & Southern Open begins this weekend in Cincinnati, with a record of more than 50 corporate partners signed on to sponsor this year's tournament. Some of the 11 new partners include Porsche, BodyArmor, Captain Morgan and Motorola. Meanwhile, existing partners, including Key B...

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SBJ Morning Buzzcast: May 30, 2024

All revenue ideas on the table in college sports; the PWHL's next steps; new women's soccer league to launch in Canada and Leeds United lands Red Bull

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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