Chiefs QB Patrick Mahomes' very own breakfast cereal "arrived on the shelves" at K.C.-area Hy-Vee stores Thursday, according to Pete Grathoff of the K.C. STAR. Mahomes Magic Crunch will also be available in Hy-Vee stores in southern Iowa, Kansas, Missouri and Nebraska "until the cereal is sold out." Hy-Vee said that it created the cereal with Mahomes' charitable foundation (the 15 and Mahomies Foundation) and PLB Sports, Inc. (K.C. STAR, 8/1). Meanwhile, in DC, Paige Leckie reported Capitals LW Alex Ovechkin also "will have a cereal named after him." The cereal, named "Ovi O's," surfaced on Facebook on Monday and was "almost immediately shared all over Twitter." The cereal will appear in Giant Food grocery stores (NBCSPORTSWASHINGTON.com, 7/30).
TEAM GAME: In Birmingham, Mandel & Jackson noted Coca-Cola will soon start selling 20-ounce Coke and Coke Zero Sugar bottles featuring some college and professional football team logos in stores. The promotion, which runs from Monday through Oct. 20, is part of the company's "Share a Coke" campaign. Coca-Cola calls the bottle promo one of its most "localized programs" to date, with team and school logos specifically distributed by region. The company added that "Share a Coke" will also play a "prominent role" in the brand's longstanding partnership with ESPN's "College GameDay" (BIZJOURNALS.com, 8/1).
THIN RED LINE: In Raleigh, Simone Jasper noted fans can "help name" a new beer the Hurricanes are rolling out. The team announced Wednesday that people "can weigh in online." Voters can choose among four themed names: Cross Check, Hat Trick, Red Line and Storm Brew (Raleigh NEWS & OBSERVER, 8/1).
