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Volume 26 No. 90
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Audience Analysis: WNBA All-Star Game Lowest Since '14

ABC drew 508,000 viewers for the WNBA All-Star Game on Saturday afternoon, marking the game’s lowest figure since ESPN drew 475,000 viewers in ’14. The game is down 28% from 709,000 viewers on ABC last season. Two seasons ago, ABC drew 606,000.

NOTES: F1 races on ABC, ESPN and ESPN2 have averaged 679,000 viewers through 11 events this season to date, up 19% from 571,000 last season and up 21% from 561,000 on NBC Sports two seasons ago. There have been year-over-year gains for eight of 11 races....FS1 drew 643,000 viewers for Yankees-Red Sox on Saturday afternoon, marking the net’s second-best MLB game this season to date....NBC and NBCSN averaged 359,000 viewers for live Tour de France coverage this year (21 stages), marking the event’s best figure since ’15 and second-best average over the last seven years. The ’19 average also was up 11% from ’18.

The chart below lists viewership figures for select recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
Monster Energy NASCAR Cup Series:
Gander RV 400 (Pocono)
7/28
NBCSN
3:05-6:17pm
1.7
2,705
MLB: Yankees-Red Sox
7/28
ESPN
7:00-10:38pm
1.5
2,403
WGC: FedEx St. Jude Invitational: final round
7/28
CBS
2:00-6:00pm
1.6
2,308
WGC: FedEx St. Jude Invitational: third round
7/27
CBS
2:00-6:00m
1.1
1,599
Track & Field: Toyota U.S. Outdoor Championships
7/28
NBC
8:00-9:01pm
0.9
1,472
Track & Field: Toyota U.S. Outdoor Championships
7/27
NBC
4:00-6:00pm
0.7
1,063
Tour de France: Stage 20
7/27
NBC
8:00-11:00am
0.7
1,051
Liga MX: Club America-Leon
7/27
Univision
7:55-9:58pm
0.6
1,001
Tour de France: Stage 21 (finale)
7/28
NBC
2:00-4:00pm
0.6
943
Liga MX: Toluca-Cruz Azul
7/27
Univision
9:58pm-12:05am
0.5
882
UFC 240 prelims
7/27
ESPN
8:00-10:00pm
0.5
722
Golf: Senior Open Championship: final round
7/28
NBC
12:00-2:00pm
0.5
691
F1: German Grand Prix
7/28
ESPN
9:05-11:51am
0.5
688
NHRA Mello Yello Series: Sonoma Nationals
7/28
Fox
5:00-7:00pm
0.4
671
NTT IndyCar Series: Honda 200 (Mid-Ohio)
7/28
NBC
4:00-6:00pm
0.5
670
MLB: Yankees-Twins
7/24
ESPN
8:00-11:37pm
0.4
661
World Swimming Championships (taped)
7/27
NBC
2:00-4:00pm
0.4
653
MLB: Yankees-Red Sox
7/27
FS1
4:27-7:42pm
0.4
643
Track & Field: Toyota U.S. Outdoor Championships
7/28
NBCSN
6:45-8:01pm
n/a
555
WGC: FedEx St. Jude Invitational: final round (early)
7/28
Golf Channel
12:00-1:45pm
0.4
535
MLB: Red Sox-Rays
7/22
ESPN
7:00-10:31pm
0.4
524
Tour de France: Stage 21 (finale)
7/28
NBCSN
12:31-2:30pm
0.3
515
WNBA All-Star Game
7/27
ABC
3:30-6:00pm
0.4
508
Golf: Senior Open Championship: third round
7/27
NBC
12:00-2:00pm
0.3
468
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Audience Analysis