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Marketing and Sponsorship

New Balance Ready To Capitalize On Coco Gauff's Presence In U.S. Open

New Balance will likely roll out a new Gauff-inspired collaboration around the U.S. Open getty images The U.S. Open next month will present a "fresh opportunity for New Balance to really market" Coco Gauff around the final Grand Slam of the year, according to Tim Newcomb of FORBES. Fans shoul...

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Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of SpringHill Entertainment/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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