Menu
Marketing and Sponsorship

Eat This: Ravens' Latest Partnership Not Sitting Well With Philly Fans

Convenience store chain Wawa earlier this week became the "official hoagie" of the Ravens, beginning a "partnership that Ravens' fans didn't even know they needed," according to Tyler Byrum of NBC SPORTS WASHINGTON. The Wawa-Ravens deal is "clearly a top-tier partnership between two of the biggest brands in the Baltimore Metro area." However, fans in Philadelphia are "not enthused" by the arrangement between the Pennsylvania-based chain and the Baltimore football team (NBCSPORTSWASHINGTON.com, 7/23). In Philadelphia, Patricia Madej wrote Wawa's decision to become the Ravens' official hoagie is an "interesting choice," as Marylanders do not eat Philadelphia's "beloved hoagies." Madej: "They eat subs. Whatever those are." One Twitter user "called the cult chain 'traitors,' while another asks why Wawa is being 'Anti-Eagles.'" Wawa PR Manager Lori Bruce said the chain is "excited to officially have two birds as part of our flock in the Eagles and the Ravens" (PHILADELPHIA INQUIRER, 7/23).

THOUGHT WE WERE EXCLUSIVE: NBC SPORTS PHILADELPHIA wrote: "Apparently, our favorite corner sandwich shop/convenience store/gas station ... is cheating on us. With the freakin’ Baltimore Ravens." This is "like if your girlfriend cheated on you and then bragged about it on social media" (NBCSPORTSPHILADELPHIA.com, 7/23). In Philadelphia, Adam Hermann wrote the partnership "feels a little bit like betrayal" (PHILLYVOICE.com, 7/23).

CROSSING STATE LINES: In Pittsburgh, Joshua Axelrod writes one of the "only things Pittsburghers get as passionate about as their sports teams is the Sheetz-Wawa debate, which usually ends up being a western Pennsylvania versus eastern Pennsylvania battle." Baltimore "dipping its beak into this rivalry is a strange move, especially given that the major gas-station chain in that region is Royal Farms, not Wawa." The Ravens "probably didn’t partner with Wawa specifically to trigger Steelers fans, but there’s a good chance that will be the end result regardless" (PITTSBURGH POST-GAZETTE, 7/24).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2019/07/24/Marketing-and-Sponsorship/Wawa-Ravens.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2019/07/24/Marketing-and-Sponsorship/Wawa-Ravens.aspx

CLOSE