The SEC "began focusing on educating fans about the league's officiating process about a year ago," and one of the ways the conference "plans to communicate with its audience is through social media" with its recently unveiled @SECOfficiating Twitter account, according to Matt Murschel of the ORLANDO SENTINEL. SEC Commissioner Greg Sankey said, "We brought in some public-relations folks to help us think about how we would communicate differently because the world around us changed." SEC Coordinator of Football Officials Steve Shaw said his goal for the new Twitter account is to "make it a serious football conversation site." He said that the way the Twitter account will be "utilized on busy game days has yet to be determined, including which types of plays it comments on, how much to tweet and whether there will be interaction with fans." Shaw: "That's what we’ve got to figure out. The technology would allow us in-game to make comment or postgame make comments, or after the day make comments. But we've got to see what’s the most effective. That's one of the areas we have to learn." Murschel noted the SEC is also "considering having an official make weekly appearances on the SEC Network to discuss and analyze controversial calls" (ORLANDO SENTINEL, 7/21).
