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Volume 26 No. 229
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Golf Channel Allows More Shots With Use Of "Playing Through"

Golf Channel used its side-by-side advertising system “Playing Through” for 50% of the ad breaks during first-round coverage of the Open Championship on Thursday. That allowed Golf Channel to show an extra 104 shots during commercial breaks -- the net's highest figure by far. During the Open’s first round in '18, Golf Channel showed 50 extra shots with its “Playing Through” breaks; in '17, it was 67. Advertisers that bought “Playing Through” spots this year include Canada Dry, CDW, Geico, Grant Thornton, Michelob Ultra, Optum, Rocket Mortgage and Workday.