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Philadelphia's WIP Tops WPEN In Spring Book Rating Period

Philadelphia-based WIP-FM topped WPEN-FM in the spring book rating period, as WIP's Angelo Cataldi "remains dominant in the mornings," and the duo of Jon Marks and Ike Reese topped WPEN's Mike Missanelli for the second straight book in what "amounts to a virtual tie in the afternoon," according to Rob Tornoe of the PHILADELPHIA INQUIRER. Meanwhile, ratings are "up by more than a share among male listeners between the ages of 25 to 54" for WPEN's two newest shows: "Farzetta & Tra in the Morning" and "Gargano & Myrtetus Middays." That is a "positive sign" for Marc Farzetta, who "left WIP last August to launch his own show" at WPEN alongside former NFLer Tra Thomas and Bob Cooney. But despite Farzetta’s "move up into third place in the market, Cataldi remains a sports radio juggernaut, and still leads his former colleague by more than three ratings shares." As far as the midday slot is concerned, WIP’s duo of Joe DeCamara and former NFLer Jon Ritchie "once again easily outpaced" their WPEN rivals, but the station's Anthony Gargano and Jason Myrtetus have "managed to narrow WIP’s lead slightly" (INQUIRER.com, 7/12).

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