Each season-ticket holder now will be issued what amounts to a credential, a credit card-sized IDGETTY IMAGES
The Bruins in recent weeks notified season-ticket holders that there "no longer will be printed tickets for anyone," according to Kevin Paul Dupont of the BOSTON GLOBE. Bruins and TD Garden CRO Glen Thornborough said that the "decision to dump the paper ducats" came after about three years of "weighing the pluses and minuses of the digital ticket age." In the end, the "technological ease of ticket 'transferability' carried the day." Thornborough said, "This year we thought was the year to do it." Each season-ticket holder will be "issued what amounts to a credential, a credit-card-sized ID typically clipped to a lanyard that is placed over the neck." If the ticket holder "opts not to attend that game, he or she simply can hand over the credential for someone else to wear into the building." Thornborough said that more typically, season-ticket holders will "transfer tickets digitally." Dupont noted walk-up customers "must have smartphones in order to accept the tickets they purchase at the box office." He added that "customer pushback has been minimal" (BOSTON GLOBE, 7/14).
