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Volume 26 No. 229
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Beckham Launches New L.A. Media, Branding Agency Studio 99

Beckham also signed a deal with LeBron James and Maverick Carter's Uninterrupted as part of the venture
Photo: GETTY IMAGES
Beckham also signed a deal with LeBron James and Maverick Carter's Uninterrupted as part of the venture
Photo: GETTY IMAGES
Beckham also signed a deal with LeBron James and Maverick Carter's Uninterrupted as part of the venture
Photo: GETTY IMAGES

David Beckham has a "media production career in the works with a film, content and branding agency called Studio 99," which will be based in L.A., according to Samantha Conti of WOMEN'S WEAR DAILY. Earlier this year, Beckham "separated amicably from longtime business partner XIX Entertainment," and his "newly independent, eponymous company is now overseeing all related commercial and financial operations, brand partnerships and marketing." As part of the media venture, Beckham has "signed a deal with Uninterrupted, the media company founded by LeBron James and Maverick Carter." The companies are "coproducing a documentary series" that follows the trail of Beckham’s MLS team, Inter Miami CF. Going forward, Studio 99 "plans to develop documentaries, TV shows and other formats, and undertake commercial work as a creative agency." There are "multiple projects in development including sports, travel and fashion, among other areas" (WWD.com, 7/10).

GETTING TO WORK: VARIETY's Todd Spangler noted Studio 99 has "selected WME for representation." The agency, along with Beckham and his business team, have "held conversations with global streaming platforms and media partners about Studio 99’s initial development slate and potential co-productions." It has already "produced branded content including recent films shot in Tokyo, Paris, and L.A. for digital football platform Otro as well as content for Beckham’s Haig Club whisky filmed in Paris, Colombia and South Africa." The new company also will "produce and manage all content creation for Beckham’s social-media channels, which include 57 million followers on Instagram and 52 million on Facebook" (VARIETY.com, 7/10).