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Volume 26 No. 5
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A-B InBev Sees Opportunity To Become Esports' "Official Beer"

A-B InBev Head of U.S. Marketing Nick Kelly said that the brewer recently trademarked the "official beer of esports" phrase because it saw an opportunity to leverage the fractured nature of the space to try to own it for the company. A-B has deals in the esports space with Overwatch League and the ...

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