Menu
People and Pop Culture

Weekend Plans With Liberty National Managing Dir Lee Smith

Smith earlier this week spoke with PGA Tour player Tony Finau to tout the course's upcoming eventsTERRI DIAMOND

Liberty National Managing Dir LEE SMITH joined the prestigious New Jersey golf course about 20 months ago, shortly after it played host to the ’17 Presidents Cup. One thing that jumped out to him early in his tenure? Improving the experience for junior golfers at the course’s annual American Junior Golf Association event. Smith over the weekend is putting the final touches on the course ahead of next week’s Polo Golf Junior Classic, where the young hitters will experience some PGA Tour-like amenities as Liberty National also prepares to host the Northern Trust in August. Smith caught up with THE DAILY earlier this week to dish on preparing for a junior and PGA Tour event at the same time, and how he decompresses on a weekend to himself.

IMPROVING THE JUNIOR EVENT: It’s been a long time in the making. Once we signed a long-term agreement with the PGA Tour, our next thoughts were then to really approach every other level of the highest end of golf. We’ve hosted a junior event for a longtime, but for awhile the tournament was ranked lower than we would have liked. We approached the AJGA (American Junior Golf Association) to see if there was anything that we could do to improve it. We were able to change it into a unique match play format, the only one of its kind on their Tour.

LAYING THE GROUNDWORK: This weekend is all about preparation. We’ve done a lot in advance and we really want to create that PGA Tour-level of experience. We’ve built some hospitality venues for the juniors similar to Tour pros -- that includes candy displays, video games and ping pong. Then we also have a press-room-like area for them to take pictures and do some different things with their families. We’ll be putting the final touches on that in the clubhouse, as well as marking the golf course -- prepping the greens, roping off practice areas and putting signage out. We started build out for the Northern Trust about six weeks ago so there’s an advantage there. Obviously, there won’t be 20,000 people walking around next week. But I’m hoping the match play will provide some pinnacle moments on different holes as opposed to just turning your score card in after a day of stroke play. From a personal standpoint, I’ll probably be off Sunday to recharge the batteries right before we host the kids, but Friday and Saturday are about preparation.

IN THE MEANTIME: I’m a great nap-taker to be quite honest. After working and talking to people all day 5-6 days a week I certainly like to shut it down over the weekend. But in all seriousness, I moved to Jersey City from Las Vegas about 20 months ago and there are similarities of what’s available to you -- obviously on a much different scale. On weekends in my free time, I just like to walk around, enjoy some street pizza, do some shopping and take in a show. Mostly relaxing more than anything.

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2019/06/21/People-and-Pop-Culture/Weekend.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2019/06/21/People-and-Pop-Culture/Weekend.aspx

CLOSE