Menu
Marketing and Sponsorship

Marketplace Roundup

Shaquille O'Neal said that he is "ready for his next move," which could be to "buy iconic sneaker brand Reebok." O'Neal has a "long history with Reebok," having first signed a multiyear deal with the brand in '92 for $15M. O'Neal said he wants to buy the company because Adidas, which has owned Reebok since '05, has "diluted (the brand) so much to where it's almost gone." He added, "I want to bring them back to basketball and fitness" (CNBC.com, 6/20).

END OF AN ERA? In S.F., Drew Costley noted Under Armour "bought a billboard" featuring Stephen Curry in Oakland, which reads, "Thank You Oakland." Under the "expression of gratitude, there's an image of Curry's signature." Next to the signature is a "photo of Curry going into the tunnel of Oracle Arena, giving fives to Warriors fans on his way in" (SFGATE.com, 6/20).

SBJ Morning Buzzcast: May 9, 2024

WNBA regular season games to be available on Disney+; Candace Parker's new role at Adidas; Rory McIlroy will not return to PGA Tour Policy Board and Theo Epstein's role with the PGA Tour moving forward.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2019/06/21/Marketing-and-Sponsorship/Roundup.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2019/06/21/Marketing-and-Sponsorship/Roundup.aspx

CLOSE