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Volume 25 No. 237
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Gatorade, Snapchat Debuting AR Lens Around Women's World Cup

Gatorade this week will "debut a new augmented reality lens on Snapchat" that celebrates the Women's World Cup, just one example of how the sports drink brand is "leaning further" into its video media strategy, according to Kristina Monllos of DIGIDAY. The upcoming AR lens, one of Snapchat&rsq...

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