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NBC Draws Strong Streaming Figures For Bruins-Blues Game 6

NBC averaged a total audience delivery (TV+streaming) of 6.62 million viewers for Sunday night's NHL Stanley Cup Final Game 6. The Bruins' 5-1 win over the Blues is down from the last Game 6 in '17 (Penguins-Predators, 7.09 million), but up from Penguins-Sharks Game 6 in '16 (5.48 million). NBC Digital drew an average minute audience of 141,000 viewers for the game, marking the second-best NHL streaming audience on record for the platform. Heading into Game 6, the Stanley Cup Playoffs across all NBC properties was down 6%. Heading into Game 7, the playoffs are now flat, and the Bruins-Blues series is down only 1% from the five-game Capitals-Golden Knights series last year (Austin Karp, THE DAILY). In St. Louis, Dan Caesar notes Game 6 drew the "best television rating for a hockey game on record" in the market, earning a 33.0 for KSDK-NBC. The city's "three highest-rated [hockey] games on record have come in this series." Game 6 "crushed what normally would be a ratings Goliath in St. Louis -- Cardinals-Cubs on ESPN's 'Sunday Night Baseball'" (ST. LOUIS POST-DISPATCH, 6/11).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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