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Marketing and Sponsorship

Marketplace Roundup

Former NFLer Kam Chancellor launched a new men's shoe line dubbed the Chancellor Collection, created in partnership Chicago-based men's shoe company Marc Nolan. The Chancellor Collection appears in Marc Nolan Chicago stores, Market Street Shoes in Seattle and nationally through e-commerce. The Chancellor Collection will launch its first "his" and "hers" line this summer (Chancellor Collection).

TAKE IT TO THE BANK: Capital One has become the Premier Lacrosse League's Official Business Banking Partner. As part of the partnership, the bank during the '19 season also becomes the jersey patch sponsor for Atlas LC, the team on which league co-Founder Paul Rabil plays. Capital One also becomes the presenting sponsor of PLL’s bi-monthly State of the League videos (PLL).

LET'S MAKE A DEAL: SI.com's Jon Wertheim wrote a brand should give Taiwanese tennis player Hsieh Su-wei a "clothing contract," because she is a "super awesome player who hails from the world’s most populous region." For her second round match at the French Open, she "took the court disguised as a Paragon Sports warehouse sale," as she wore an "Under Armour hat, Lululemon top, Yonex wristband, Adidas skirt and Nike kicks" (SI.com, 6/9).

SBJ Morning Buzzcast: May 9, 2024

WNBA regular season games to be available on Disney+; Candace Parker's new role at Adidas; Rory McIlroy will not return to PGA Tour Policy Board and Theo Epstein's role with the PGA Tour moving forward.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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